Last month, fast-rising dancehall artiste under
Jude Okoye’s North Side Entertainment, Cynthia Ikponmwenosa Morgan released
raunchy promo photos of herself.
A lot of Nigerians blasted her for the release,
tagging them upseen, but Cynthia, in an engaging interview with Vanguard, says
she doesn’t care.
According to her, it’s is simply business and she
has to do what she has to do to sell.
When asked what inspired the recent raunchy photo shoots, she said “Personally,
for an artiste, besides music, you have to be creative when it comes to your
branding, your pictures, your performances and stage craft. Pictures are part
of the things that brand an artiste. A lot of people say different kind of
stuff, but when you start something in Nigeria or in Africa, people start
talking.
We are in the 21st century and Nigeria is not like
America. We still have this mentality of ‘Oh my God, she is exposing a whole
lot of stuff’ but when American artistes do it, we get to embrace them. I think
it’s all about you starting your own trend, people will definitely talk, some
people will love it while some will hate it. It’s all about you knowing what
you see as an artiste.
When I create a song , I can actually create the
video in my head. So, it’s all about the craft and the branding. I wasn’t
actually nude, I was wearing a tattoo and a pair of snickers. It’s just about
being different and people are definitely going to talk. It’s part of the whole
business. If they don’t talk, you don’t make money. So they just have to keep
talking.” She explained
Confirming that she can go nude in her videos, the
fast rising singer said “Yes! It’s a performance shoot, but I don’t see myself
doing any nude video though. I am just saying if the situation demands that I
do it, yes, I will. Rihanna goes nude too. That’s why you are called a
performing artiste.”
Admitting how much she crushes on music star
Davido, she said “That will be Davido, because for me, he is hard working. Over
the years, he has been able to prove himself that he is talented and not all
about being just a rich kid and I think he is cute too….but because I have a
crush on him doesn’t mean I want to have a relationship with him. But if he
says :’Oh my God! I love you.’ We can work something out.”
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