Comedians are meant to be funny, right? Yes, the
stand-up comedians dominating Nigeria’s humour business landscape are funny
quite alright on stage, but very serious in business.
With
assets running into billions of naira, they are light years apart from the past
crops of old comedians who wait on people for meager rations of life.
They may look funny and unserious, but they are cavorting to the bank and living their dreams. Ali Baba, the father of stand-up comedians in Nigeria, aptly captured in words, the profitability of comedy business when he said: “comedy is a funny business, a very big business.”
After a careful study of the careers of these successful comedians, Showtime came to the conclusion that a number of them are outstanding. Here are the top 10 in this branch of entertainment in terms of their assets, the money they charge per show, the various products or corporate endorsements they did, and their established brands from which they make steady income.
ALIBABA
With
over thirty years of performing on stage and hosting events for almost all
Nigeria’s former presidents and the present one, Ali Baba sits at the apex.
Even President Olusegun Obasanjo once jokingly accused him of being overpaid
for his performance. His Lekki mansion where he lives is said to be worth more
than N300 million alone.
Alibaba
makes his money through a chain of businesses in Lagos: as a reputed
motivational speaker, a professional comedian patronised by almost all the big
brands and political bigwigs in the country. His net worth is estimated to be
over 3 billion naira. It is estimated that he performs in a minimum of two
events weekly at an average rate of 4 to 4.5million naira per event. That would
add up to about 400 million naira per annum!
BASKETMOUTH
BASKETMOUTH
He
has been associated with many companies, signing different endorsement
contracts in the last six years. He also has an impressive list of branding
deals with Amstel Malta, Globacom Ltd. and a host of others. With his sold-out
shows in South Africa, London, and even in far away America, and on his
Basketmouth Uncensored platform, the comedian has been so consistent since he
came to limelight.
His
assets are estimated to be worth 2 billion naira. His annual income may be in
excess of 192 million, while endorsement deals run into over 120 million
annually. His international show, Basketmouth Uncensored, rakes in an estimated
100million naira. This artiste makes over 360 million annually.
I GO DYE
I GO DYE
United
Nations Millennium Developmental Goal Ambassador, Amb. Francis Agoda, fondly
called I Go Dye is the C.E.O of Revamp Construction Company, a property, real
estate and road Construction Company. An estimate of his annual income stands
between 350 and 500million naira, while his net worth is valued at over 2
billion naira. With properties in choice areas across Nigeria, and fleet of
luxury cars, he is the man to beat. He also has a special performing
relationship with almost all the governors in the country. His business empire
is increasing every day. Presently, he is constructing a bottle water company,
Franstel Natural Bottle Water.
JULIUS AGWU
JULIUS AGWU
He
made over 20 million naira alone from the launch of his book when he turned 40.
He has properties scattered all over the country, a state-of-the-art audio and
video studio, and more political affiliates than any other comedian.
For
over a decade now, Julius Agwu has been organising two events: Crack Your Ribs
and Laugh for Christ Sake. He is reputed to own properties in 3 states in
Nigeria, and is also the C.E.O of Real Laff Entertainment Company which is an
event management firm. His performance fee is between 2 to 3million naira per
event, and his annual take-home is estimated at 180million while his personally
organised events are estimated to be about 140 million annually. His net worth
is valued to be 1.5 billion naira.
AY
AY
Since
his foray into this money making business, he has risen faster than anticipated
with a performance fee that is between 1 and 2 million naira per event, while
his A.Y Live events organised annually rakes in 160 million annually. He is
said to be earning 280 million naira annually. His net worth is put at 800
million naira. He is also working on his MVP club and also runs an event
company. He also has fleets of cars and properties at Lekki area in Lagos.
GBENGA ADEYINKA
OKEY BAKKASI
TEE-A
BOVI
YAW
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